Brand
Visual System
Overview
Brand Designer
8 weeks
LaunchGood Design Team
Main Challenge
As LaunchGood’s marketing team grew and wanted to test new content formats—like carousels, and storytelling—the lack of a system held them back. With only one marketing designer juggling constant requests, creative ideas were delayed or dropped entirely. Visuals became inconsistent, turnarounds were slow, and there was no time left for the design team to focus on deeper brand and product work.
Visual Inconsistencies
Lack of Brand Recognition
Mixed Layouts
No resuseable templates
Solution
We built a flexible set of branded templates and usage rules that empowered the marketing team to create, test, and post content faster—without sacrificing design quality or pulling the design team into every request. The goal wasn’t just consistency; it was creative freedom with structure
Update #1
The fonts—Georgia and Inter—were already part of LaunchGood’s larger design system, with Georgia primarily used in campaign titles. For social media, we clarified how and when to use each: Georgia would be used to highlight emotional or human-centered content, such as quotes or personal stories, while Inter would handle facts, stats, and general informational content.
Regular
Medium
Semibold
Bold
Extra Bold
Technical
Used in insights, statements, and data related content.
Regular
Emotional
Used for heartwarming, human centered content.
Update #2
Templates were built around content goals—testimonials, promos, carousels, countdowns—so that even with fast changes, the design held steady. Each one was flexible enough to adapt across multiple formats.
Update #3
We created a flexible layout system for text placement and added padding to the templates to ensure sufficient breathing room. This padding works in harmony with the guides to maintain a clean and balanced design.
Outcome
increase in turnaround speed for social media content creation.
engagement growth, moving from an average of 10–32 likes to 500+.
of the marketing designer’s time freed up to focus on internal product and brand work.
Team